Live is all about great tasting uncomplicated wine. We have chosen red, white and rosé varietals that are fresh, juicy and fruit forward. Perfect for the target consumer.
The beauty of ‘Live’ is the wine is not county specific. It doesn’t matter where is it from as long as it is great tasting, good value wine.
A juicy rosé with sweet flavours of strawberry and watermelon, we have added a boost of CO2 to give the wine a slight spritz.
Our target consumer isn’t interested in food pairings, they want to instantly understand taste delivery. That’s why we have a short snappy taste indicator of the wine and a fun, personal message about ‘Live’ which connects with our consumer.