Campaneo launches ‘Savvy Sippers’ quality campaign with £1 chef, Miguel Barclay

Kingsland Drinks’ Spanish wine brand, Campaneo, is working with One Pound Meals chef, Miguel Barclay, to drive the brand’s quality celebrated credentials throughout winter.

The campaign supports a wave of NPD from Campaneo – including the addition of new Sauvignon Blanc and Verdejo varieties and the brand’s first step into the growing Bag in Box (BiB) sector – as well as signpost consumers to listings in Morrisons and Tesco.

The ‘Savvy Sippers’ PR and social media campaign focuses on Campaneo’s value, price point and quality. Miguel Barclay will kick start an influencer campaign which sees people conduct taste tests comparing the value of Campaneo’s Tempranillo and Garnacha to other consumer favourites.

Jade Fowles, Senior Brand Manager at Kingsland Drinks, said “There’s a fantastic synergy between Campaneo and Miguel Barclay’s values, and by leveraging this we will show consumers that savvy choices while doing the big shop doesn’t mean splashing out. Consumers are on the hunt for value, deals and real quality products at fair price points. Through our partnership and campaign, we hope to introduce more consumers to Campaneo’s budget-friendly wines and delicious meals that don’t compromise on taste and quality.”

The Campaneo range is available to all multiple retailers via Kingsland Drinks now – https://www.kingsland-drinks.com.