The aim of this category is to showcase and celebrate hard working and passionate producers from around the world and help provide some insight into ‘the story behind the label’.
The shortlisted videos were shown live during the ceremony and the winner was chosen through a live audience vote on the night.
Other finalists included Louis Latour, Kanonkop and Graham Beck to name a few.
The winning video, and all the other finalists, can be viewed here
“The People’s Choice Wine Awards is run by Janet Harrison of Cracking Wine and Judy Kendrick from JK Marketing. Together, they have decades of experience creating and running iconic trade and consumer events and effective marketing and research projects. Due to the reputation of the PCWA, submission numbers have increased by 100% year-on-year, since its creation in 2017.
The consumer-friendly categories attract wine submissions from all over the world, in any packaging formats and at any price point. Submissions are welcomed from all sources, including importers, independent retailers, supermarkets and producers. Additional categories for producers seeking representation in the UK are available.
Hand-picked, enthusiastic wine consumers (chosen via an application process) are invited to judge alongside qualified industry experts making the competition exciting, inclusive and relevant to today’s wine business. This is backed up by a professional panel, including modern wine communicators who are wine writers, broadcasters and bloggers.”