Kingsland has introduced a mini bottle format for its Shorn brand from New Zealand.

Targeted at the Impulse sector, Shorn currently comprises a Marlborough Sauvignon Blanc which retails at RRP £8.99 for a 75cl bottle: the new 187ml formats have an RRP of £2.29, and have already gained listings in James Hall, Spar, Rhythm & Booze, Parfetts and AF Blakemore in the lead up to Christmas.

“Shorn has gone from strength to strength since its launch 18 months ago, and we’ve seen significant Consumer engagement with it as a fun, quirky brand but with all the premium qualities expected of a Marlborough Sauvignon Blanc. We hope to further build on this in 2014 with increased Consumer brand activity,” comments Kingsland’s Marketing Manager Laura Delooze.