Hailing from premium vineyards in world-renowned regions of New Zealand, Shorn was born from a passion for quality and individuality. As one of the core brands within the Kingsland Drinks portfolio, Shorn’s already well-loved brand is now available in carbonated format, making use of Kingsland’s recently launched carbonation line.
The decision to invest in the line, operational since early 2016, was a response to the rising demand for sparkling wine in the UK, and its installation makes Kingsland the first company to carbonate still wine in the country. The carbonation line offers customers and retailers alike, a profitable and sustainable solution for meeting consumer demand for sparkling wines, with the new line capable of filling up to 15,000 bottles per hour.
Ana Sapungui, Oddbins Buyer says: “We know that Kingsland Drinks prides itself on innovation in the category – and the carbonation line is a clear proof point of that. We are delighted to work with such a forward thinking partner and to be able to offer our customers great new tasting new products. We feel confident in the listing of Shorn Fizz, as consumer spend on non-Prosecco sparkling wines is set to rise this year.”
Neil Anderson, Marketing Director of Kingsland Drinks comments: “At Kingsland we are constantly building insight and developing our capability as a business. The listing of Shorn Fizz in Oddbins, represents our total commitment to being a full service provider within the wine trade – our own sourced, carbonated, bottled and branded wine. As the UK industry continues to develop, Kingsland strives to evolve and we look forward to developing our partnership with Oddbins.
Shorn Fizz is available at Oddbins nationwide and will be priced at £8.75. Click here